Challenge: A fast-growing FMCG brand lacked clarity on which marketing channels were driving revenue.
Solution: We built a comprehensive Marketing Mix Model by aggregating data across digital, retail, and ATL channels. Using multivariable regression analysis, we quantified the impact of each marketing input on topline growth.
Outcome: The client gained actionable insights to optimize spends, reallocate budgets, and significantly improve marketing ROI.

Challenge: The company needed a structured GTM plan to expand globally and identify the most lucrative partnerships.
Solution: We mapped the entire mine-to-market value chain globally and built a detailed GTM strategy. Through rigorous research and outreach, we identified and engaged key stakeholders across the value chain.
Outcome: Two strategic deals were closed as a direct result of our interventions, creating a global beachhead for the company.

Challenge: A startup moving beyond founder-led operations needed a strong cultural foundation and hiring framework.
Solution: We conducted deep-dive workshops with the founders and team to identify core values and operational ethos. We created a culture manual and recruitment playbook for the first 50 hires.
Outcome: A values-aligned team was built, with structured hiring and clearly articulated cultural norms—laying the foundation for sustainable growth.

Challenge: The founder was executing scattered initiatives—app development, R&D— without investor alignment or focus.
Solution: We worked closely to refocus the vision on building a production facility. We shut down distractions, built a two-year equity roadmap, a 10-year financial model for bank funding, and a compelling investor deck.
Outcome: The startup raised ₹30 lakh in grants and began conversations with multiple angels and VCs.

Challenge: An established entrepreneur wanted to launch a greenfield manufacturing plant but was looking for validation and capital structuring.
Solution: We validated the thesis, refined assumptions, built a robust financial model, and structured the equity and debt components of the raise.
Outcome: The business is now investor-ready and actively raising ₹20 crore to build the facility.

Challenge: Despite strong domestic demand, the company had no international sales due to lack of GTM focus, marketing know-how or resources
Solution: We are developing their GTM engine—setting up a sales and marketing team, building outreach systems, and launching their export presence.
Outcome: Pilot exports have begun. With consistent execution, the company is targeting Rs 50 crore in international revenue over the next 3 years.